Featured
Your WhatsApp number is not a business strategy
Using a personal WhatsApp number as your business contact works, until it doesn’t. Here’s what happens when it stops working, and what to do before you get there.
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Customer Service
How to stop losing customers to slow replies
Every unanswered message is a potential sale walking to your competitor. Here is how to close that gap without being glued to your phone.
Getting Online
What a proper online presence actually costs in Nigeria
Most business owners either overpay for a website they don’t need or stay offline because they think they can’t afford one. The real numbers are different from both assumptions.
Schools
Why parents choose a competitor school when you don’t reply fast enough
Admission season is won and lost in the first few hours after a parent sends an enquiry. Most schools don’t know this until they check their numbers.
Business Basics
The 5 questions every Nigerian business owner asks before automating
Will it sound like a robot? Will it get things wrong? What if a customer needs something the AI doesn’t know? We answer them all honestly.
Customer Service
The difference between a Storefront and just having Instagram
Instagram is a platform you rent. A Storefront is a space you own. Here is why that difference matters more than most business owners realise.
Getting Online
Start small: why you don’t need everything on day one
The biggest mistake businesses make when going digital is trying to do everything at once. Here is how to start with the one thing that makes the most immediate difference.